What is zapier?
Zapier is a software tool that connects your apps to automate certain tasks. It lets you build workflows without writing code or forcing you to depend on developers for integration. Zapier is the most famous online workflow automation software available from all available in the market.
If you find yourself repeatedly updating your spreadsheets with new information from your sales-related apps, Zapier lets you create a connection between these two channels for greater convenience.
Zapier app integration library has 4000+ super powerful integrations which are growing very fast and currently have over 3 million users.
In terms of the Zaps themselves, Zapier provides advanced features so users can only allow actions when specific criteria are met.
For example, their Path option allows different steps for different rules. If you have a weather app connected to a Zap, for example, a freezing temperature weather report might trigger one action while a warmer temperature might trigger a completely different action.
You can also set up a Filter setting so that actions only occur when specific conditions are met in the trigger. You can even pause actions for a certain amount of time through the Delay function. This is helpful if you have time and date stamps. For example, if you generate a new lead on Facebook and want to send a follow-up email 24-hours after the lead originates.
How it works
The main feature within Zapier is the Zaps, which consists of two elements: the trigger and the action.
The trigger requires you to choose a specific app and an associated action. For example, if you want your Twitter account to trigger something whenever you put a new tweet. You’ll log into your Twitter account and set it up as such:
Next, you choose the action. Sticking with the above example, you can select from a number of different pre-built Trigger Events. For example, you could select “Liked Tweet”.
Once you set up a Trigger event, you can configure your actions (what you want to happen next). Again using the above example, you could have all New tweets and send it to your Airtable base to keep track of them. You could trigger an event, when you “Liked a tweet”, and send it to notion to build a personal Swipe file.
It can go as far as you can.
Who is it useful for
Zapier is an incredibly valuable tool that can be used by a variety of businesses, particularly ones with a heavy focus on marketing. People like
- SaaS Tools
- Tech People
- Real estate firms
- Code & No-Code Developers
Zapier has five different pricing options each varying in the number of tasks allowed and overall features. This is the part that scares me the most.
- Internal tasks are not free
- Unused tasks won’t carry forward next month
- Super expensive pricing plans
Zapier is a great tool. It brings lots of great features and integrations. Companies that don’t have a dedicated team of developers or have no coding background can easily pick up Zapier to optimize their workflow.
But when other tools are bought into context, Zapier’s pricing becomes a bit of a concern when you start scaling up. If you use Zapier, one big thing to pay attention to is the monthly tasks that you run under each plan. On their website, they give you the base pricing. For instance, the Starter plan is $29.99/month for 750 tasks. But if you go over just one task, the price jumps up to $58.50. Without upgrading, your Zaps just turn off until the next billing cycle. And upon that, Unused tasks won’t carry forward next month. This makes me a bit concerned.
Given that Zapier has great competitors and alternatives, I’d say to look at other tools like make and Pabbly first. Zapier isn’t the first option I’d go to because of their pricing. If pricing is a no concern for you, you would be great with Zapier. Though I’d also recommend checking make.com as it is a bit more powerful than Zapier, for a low price.